MSL Agency - Modern Website
Complete redesign and technical implementation for a member of Publicis Groupe. From design proposal to Next.js development - all in close cooperation with the client's marketing team.
About the project
Project Context and Challenges
About the client
MSL Czech Republic
MSL Czech Republic is part of the Publicis Groupe communication group and was created in 2018 by merging PR teams. As one of the leading PR agencies in the Czech Republic, it specializes in bold, imaginative and award-winning campaigns using the power of the Publicis brand.
Key services:
Project challenges
Our role
Visual results
Comparison before and after redesign
Do you want the same results for your company?
We will create a modern website with Lighthouse 95+ and fast loading. We respond within 2 hours
Modern technologies
Technology Stack
For the MSL Agency project, we chose a modern and scalable technology stack. We used Next.js for fast and SEO-friendly rendering, React for a dynamic user interface, and Tailwind CSS for efficient and consistent styling. This combination ensures high performance, flexibility, and easy maintainability.
Next.js 14
Modern React framework with App Router for optimal performance and SEO
Key features:
TypeScript
Type-safe development for reliable and maintainable code
Key features:
Tailwind CSS
Utility-first CSS framework for fast and consistent styling
Key features:
Why these technologies?
For the MSL Agency project, we chose a modern and scalable technology stack. We used Next.js for fast and SEO-friendly rendering, React for a dynamic user interface, and Tailwind CSS for efficient and consistent styling. This combination ensures high performance, flexibility, and easy maintainability.
Performance & Results
Performance & Results
We have achieved excellent results in all key performance and user experience metrics.
Performance Metrics
Performance
points out of 100
Accessibility
points out of 100
Best practices
points out of 100
SEO
points out of 100
Lighthouse Audit
Independent performance measurement from Google - all categories in the green zone
Key Project Results
Professional look
Modern design corresponding to the position in Publicis Groupe
Fast loading
Optimized for Core Web Vitals and user experience
Responsive design
100% functionality on all devices and browsers
Accessibility
WCAG AA compliance for accessibility to all users
SEO optimization
Structured data and optimization for search engines
Easy administration
Intuitive administration for the marketing team
Client Satisfaction
"Excellent cooperation with the Business Ranker team. The project was completed exactly on time and the result exceeded our expectations."
Other projects
Other projects from our portfolio
MSL is not our only successful project. Take a look at other projects where we have helped clients achieve their digital goals.
Do you need a similar project?
We will create a modern website for you that corresponds to your brand identity and brings measurable results. Just like with MSL, we will take care of the complete process from design to implementation.